旅游景区网络舆情大数据分析方案目录旅游景区网络舆情分析方案..........................................................................................................11. 项目目的......................................................................................................................................11.1 实现旅游行业市场精准定位.............................................................................................11.2 实现旅游行业市场精准营销.............................................................................................21.3 支撑旅游行业精准管理.....................................................................................................21.4 改善旅游行业服务水平.....................................................................................................22．监测内容....................................................................................................................................22.1 监测关键词........................................................................................................................22.2 数据方法............................................................................................................................23. 游客认知的景区印象..................................................................................................................33.1 游客认知的景区特色.........................................................................................................33.2 游客认知的景区各特色排行.............................................................................................53.3 景点热度（网评个数）.....................................................................................................63.4 景区门票价格以及游客评论.............................................................................................63.5 景点交通指南及游客评价.................................................................................................73.6...
