摘 要随着社会的快速发展，红葡萄酒行业逐渐被众多人青睐。伴随着葡萄酒关税的降低，中国市场在全世界的重要性愈发的重要。本人在掌握STP 理论的基础上，想要探索现实生活中，真正的企业是如何与STP 理论相结合的，企业从而得以更多地提高。本文以陕西省西安市糖酒集团有限公司为研究对象，通过STP 战略和差异化策略的实施，确定企业项目的产品定位，整合西安市乃至陕西省的优质资源，立足市场实情，建立高效的营销网络，对企业的未来发展进行全方位，多层次，系统化的经营分析、市场调查以及改善准备，从而在在日趋激烈的市杨竞争中，立于不败之地。【关键词】：STP 理论,西安市糖酒集团,营销战略,市场营销相关研究AbstractIn recent years, with China's economic development, people's living standards have gradually improved. Red wine with its elegant taste and its rich health ingredients are increasingly favored by the Chinese public. With the reduction of red wine tariffs, foreign wine merchants began to pay attention to China as a large market. On the basis of studying and studying the STP strategy, we further explore how to use STP strategy in actual enterprise operations to improve the operational level of enterprise marketing strategy. Taking Xi'an Sugar & Wine Group Co., Ltd. as the research object, through the implementation of STP strategy and differentiation strategy, it determines the product orientation of the enterprise project, integrates the high-quality resources of Xi'an and even Shaanxi Province, and establishes an efficient marketing network based on market conditions., to the enterprise.【Key words】:STP theory,Xi'an Sugar & Liquor Group,marketing strategy,research 目 录1 绪 论 .................................................. 1 1.1 本文的研究背景、意义及目的 ........................................ 1 1.1.1 研究背景 ......................................................... 1 1.1.2 研究目的 ................................................
