2025年EC课本题库

Chapter 4Consumer Behavior, Market Research, and AdvertisementTrue-False Questions1.Netflix implemented intelligent agents in its movie recommendation service called Cinematch to help customers select movies they would like to watch and to better manage its inventory.Answer: TrueDifficulty: MediumPage Reference: 157 AACSB: Use of information technology2.Finding and retaining customers is a major critical success factor for most offline and online businesses.Answer: TrueDifficulty: EasyPage Reference: 157 AACSB: Use of information technology3.One of the keys to building effective customer relationships is an understanding of intelligent agents.Answer: FalseDifficulty: MediumPage Reference: 157 AACSB: Use of information technology4.The purpose of a consumer behavior model is to help firms understand how a consumer makes a purchasing decision to be able to influence that decision through advertising, special promotions, or other marketing method.Answer: TrueDifficulty: MediumPage Reference: 157 AACSB: Use of information technology5.Individual buyers do most of the actual shopping in cyberspace in terms of dollar volume of sales.Answer: FalseDifficulty: MediumPage Reference: 158 AACSB: Use of information technology6.Purchases by governments, private corporations, resellers, and other organizational buyers often are used to create other products or services by adding value to them.Answer: TrueDifficulty: EasyPage Reference: 158 AACSB: Use of information technology7.Personal characteristics of customers, such as age and income, are independent variables, which are uncontrollable variables for EC companies .Answer: TrueDifficulty: MediumPage Reference: 158 AACSB: Use of information technology8.Customers rarely browse online stores if they do not int...