目录概要......................................................................................................1导言 ...................................................................................................... 3 情势分析 ............................................................................................. 4 一、全球药妆环境 ............................................................................................... 4 二、中国药妆环境 ............................................................................................... 5 三、法律及法规 ................................................................................................... 6 四、竞争环境 ....................................................................................................... 7 目标市场 ............................................................................................. 8 SWOT ................................................................................................... 9 一、 Strengths 优势 ............................................................................................... 9 二、 Weaknesses 劣势 ......................................................................................... 10 三、 Opportunity 机会 ........................................................................................ 10 四、 Threats 威胁 ................................................................................................ 10 营销目的和目标 .................................................................................... 11 一、营销目的 ..................................................................................................... 11 二、营销目标 ..................................................................................................... 11 营销战略 .............................................................................................. 12 一、品牌策略 ................
