电商时代实体商店的转型策略研究——以苏州零售实体店为例摘要凭借价格实惠、轻松便捷以及选择丰富的优势，电子商务得到迅猛发展并对实体商店带来冲击，优化经营策略谋求转型发展是实体商店实现可持续经营的必然选择。本文以博弈论、供求分析、精准营销等理论为研究基础，探究电商时代实体商店的发展优势，继而提出实体商店要实现转型发展的具体对策。文章提出大量发展 O2O 模式、构建精细化营销体系以及注重售后服务三大对策，助力传统零售实体转型发展。关键词 零售实体店 现状 对策 转型发展Research on the transformation strategy of the entity store in the era of e-commerce--Take Suzhou retail entity as an exampleAbstractAs one of the electronic commerce and the export-oriented economy developed areas in the Yangtze River Delta city, Suzhou is facing the opportunities and challenges brought Internet plus "era. "13th Five-Year" during the period of Suzhou will play a regional location, development opportunity and industrial base and other advantages, and comprehensively promote the e-commerce model city and Chinese (Suzhou) International Electronic Commerce comprehensive experimentation area construction. Based on this background, this paper makes an objective analysis of the current situation and problems of Suzhou's e-commerce development, and then puts forward some countermeasures and suggestions to promote the development of e-commerce in Suzhou from the reality of Suzhou.Keywords E-commerce industry Present situation Problems and Countermeasures目 录..............................................................................................................................................7....................................................................................................................7....................................................................................................................................7...........................
