设计题目 瓷青卷云影 —— 古 镇陶瓷体验馆设计 摘 要随着科学技术的进步和新媒体的深入人心，迄今为止，单纯的、只做销售的专卖店已经不能满足人们日益增长的精神文化需求，因此消费者对于生活购物的品质要求亦是日益攀升。随着体验经济的兴起，符合市场要求和大众需求的专卖店类型——体验式生活馆伴生。它更注重情感的表达，并结合音乐、美术、产品元素、产品文化背景等进行设计，让消费者有一个切身的体验过程和生活场景的展示。体验馆式专卖店的设计是对品牌进行二次包装，即艺术化的包装，主要是把握产品之外的元素的运用，以便产品营销。云纹是中国传统装饰纹饰中的一种，云纹纹饰在青花瓷装饰图案上也得到广泛的运用，本体验馆的设计糅合陶瓷文化背景、云纹纹饰、青花色彩、光影等方面，来定位和渲染古镇陶瓷体验馆的空间设计。并通过对云纹纹饰基本规律的把握，再运用现代艺术处理手法将古典云纹现代视觉化，在保持传统元素特色的同时，又能更好的融入现代装饰设计理念里，展现空间设计的魅力。【关键词】：专卖店设计；体验馆；艺术化；云纹纹饰AbstractWith the progress of science and technology and the popularity of new media, up to now, the pure, only selling specialty stores have not been able to meet the growing spiritual and cultural needs of people. As a result, consumers' quality requirements for life shopping are also rising day by day.With the rise of experience economy, the type of specialty store that meets the needs of the market and the public needs is the companion of the experiential life hall. It pays more attention to emotional expression, and combines music, art, product elements, product cultural background and so on to design, so that consumers have a personal experience of the process and life scene display. The design of the experience pavilion store is to carry on the second packaging to the brand, that is, the artistic packaging, which is mainly to grasp the application of the elements outside the product, so as to promote the product marketing.Moire...
