新丰泰博奥奥迪 4 Ｓ店基于平衡计分卡的绩效管理研究摘 要在汽车行业竞争激烈的形势下，4S 店绩效管理作为实现企业战略目标的辅助手段，对企业的销售和经营有着重要的影响。基于平衡计分卡绩效管理的理论基础,以新丰泰博奥奥迪汽车 4 s 店有一些不合理的管理和绩效考核指标,绩效管理体系不健全等问题为切入点,运用文献研究的方法分析看待问题,通过 SWOT 分析,支持平衡计分卡从这方面分析,根据财务,客户,内部流程、学习和成长四个维度构建起战略地图，依据系统功能分工，对公司的业务定位关键绩效指标(kpi)进行分解，到最后得出结论。基于 4 s 店管理的战略目标和企业绩效管理四个方面的财务、客户、内部业务、学习与成长,平衡计分卡适用于新丰泰博奥奥迪 4 s 店的目的是通过分析关键绩效指标的权重，以及基于平衡计分卡的绩效管理系统。有效解决新丰泰奥迪 4S 店绩效考核指标不合理、绩效管理体系不健全等问题。希望能为同类企业的绩效管理提供一些经验，使我国汽车销售行业的整体水平能够稳步提升。关键词：平衡计分卡；绩效管理；新丰泰博奥汽车 4S 店ABSTRACTIUnder the situation of fierce competition in the automobile industry, 4S store performance management, as an auxiliary means to achieve the strategic goals of the enterprise, has an important impact on the sales and operation of the enterprise.Based on the theoretical basis of balanced scorecard performance management, in xinfeng tai Po the audi auto 4 s shops there are some unreasonable management and performance evaluation indicators, the problem such as performance management system is not sound as the breakthrough point, the analysis of the literature research method combing problem, through the SWOT analysis, support the balanced scorecard analysis from two aspects of analysis, according to the financial, customer, internal process, learning and growth for four dimensions of logic to build strategic map, according to the functions of the system of division of labor, the company's business location key performance indicators ...
