摘 要在信息技术快速发展的今天，人们对于信息媒介的接收习惯逐渐被打破，不再是在定时定时看新闻，获取信息，取而代之的是以“碎片化”为特征的快节奏的信息传播新常态。大学生作为新媒体时代的主力军一定程度上成为信息的主要接收者，以传递信息为主要功能的微博、微信、短视频等互动平台的出现，更是在满足大学生日常需要的同时，其大脑获取的知识已经在无形中被其同质化，在行为上也会受到一定影响呈现同质化。由此可见，在新媒体时代把握碎片化信息传播对大学生行为反射的影响显得极为重要。本论文的研究有利于进一步充实该领域内容，更好地发挥出碎片化信息传播对引导和培育大学生行为的重要作用。关键词：新媒体；碎片化信息；行为反射IAbstractWith the rapid development of information technology, people's receiving habits for information media have been gradually broken. Instead of watching news at the whole time and obtaining segmented information, it is a new normal of fast-paced information dissemination characterized by "fragmentation". As the main force of the new media era, college students have become the main recipients of information. The emergence of interactive platforms such as microblog, wechat, short video, etc. with the main function of transmitting information, is to meet the daily needs of college students. At the same time, the knowledge acquired by their brain has been homogenized in the formless, and their behavior will be affected to some extent. Therefore, it is very important to grasp the influence of fragmented information dissemination on College Students' behavior reflection. The research of this paper is conducive to further enrich the content of this field, and better play the important role of fragmented information dissemination in guiding and Cultivating College Students' behavior.Key words: new media ; fragmented information; behavioral reflection II第 1 章 绪论1.1 研究背景与意义“碎片化”一词主要出现于上...
