新媒体时代下传统报媒的转型策略研究 ——以《南方都市报》为例北京理工大学珠海学院 2020 届本科生毕业论文新媒体时代下传统报媒的转型策略研究 ——以《南方都市报》为例摘 要随着网络技术的日趋发展，新媒体时代下的人们在信息接收方式及思维的转变上日新月异，而媒体作为生活中传递信息的重要载体，其传播方式只有顺势而变才能更好地满足人们的需求，因此传统报媒进行转型已经是各大报业持续发展的必然选择，事实上，现在媒体传播形式转型已呈现出多元化，各大报业的发展也体现在了各项融合趋势。本文通过对南方都市报的传统媒体转型策略情况进行研究并分析其转型特点与存在的问题，从而提出相应的改进意见，为南方都市报在品牌营销的发展探究路上提供借鉴。关键词：新媒体、传统媒体、媒介融合、南方都市报、品牌构建北京理工大学珠海学院 2020 届本科生毕业论文Research on Media Integration of Southern Metropolitan DailyAbstractWith the increasing development of network technology, under the new media age, people in the way of receiving information and thinking change with each passing day, and the media as the important carrier of information, its means of transmission only conveniently and can better meet people's needs, so the traditional newspaper media transformation has been the major newspapers is the inevitable choice of sustainable development, and in fact, media communication has present a diversified forms of transformation, now each big newspaper also reflected in the integration trend of development. After studying the traditional media transformation strategy of southern metropolis daily, this paper analyzes its transformation characteristics and existing problems, and puts forward corresponding improvement measures, so as to provide certain reference for the development of brand marketing of southern metropolis daily.Keywords: New media, traditional media, media integration, Southern Metropolis Daily, brand building北京理工大学珠海学院 2020 届本科生毕...
