目 录引言....................................................................1一、促销概述 ...........................................................1（一）促销的定义 ..................................................................................................................................1（二）促销的作用......................................................................................................................................1（三）促销策略..........................................................................................................................................2二、修正药业富锦分区的促销策略 .........................................2（一）修正药业简介..................................................................................................................................2（二）修正药业富锦分区目前促销策略..................................................................................................3三、修正药业富锦分区促销策略中存在的问题................................5（一）促销策划比较盲目..........................................................................................................................5（二）促销策略执行过程偏离营销目标..................................................................................................5（三）促销手段单一，促销成本高..........................................................................................................5（四）销策略未形成核心竞争力..............................................................................................................6四、修正药业富锦分区促销策略的对策 .....................................6（一）树立以市场为导向的营销观念 ..................................................................................................6（二）加强促销宣传 ..............................................................................................................................6（三）实施人员促销、广告和营业推广相结合的促销 .........
