I生鲜电商冷链配送中的问题及对策 --以京东到家与每日生鲜为例摘 要随着网络科技的飞速进展，我国生鲜行业的电商经济市场有了更多的发展机会，但也出现了更多困难与挑战。其中，对生鲜行业的电商经济影响重大的一个因素就是生鲜冷链物流。本文通过分析研究生鲜产品电商行业的分类、该行业的进展状况以及冷链物流行业的配送结构,基于每日优鲜和京东到家两大生鲜电商平台,可以看到生鲜物流电商冷链配送存在的一些问题,包括生鲜冷链物流成本居高不下；生鲜电商冷链物流信息程度低,不能满足客户及时性要求；配送效率低，末端冷链配送模式单一；生鲜电商行业集中度低，资源共享协同合作程度较低，并提出相关对策和建议。可以提出的对策和建议有着力打造智能物流体系，降低物流运输成本；加快推进电商生鲜品冷链物流信息化，实现全程实时监控；推动多模式配送模式，解决“最后一公里”问题；建立物流联盟，加强物流行业集中度。关键词：生鲜电商；市场；冷链物流；配送问题；发展对策IIProblems and countermeasures in cold chain distribution of fresh electronic commerce AbstractAbstractWith the rapid development of network technology, the e-commerce economic market of China's fresh food industry has more development opportunities, but more difficulties and challenges have also emerged. This paper analyzes the classification of graduate fresh food e-commerce industry, the progress of the industry and the distribution structure of the cold chain logistics industry, based on daily excellent fresh and JD Daojia Daily Youxian two fresh e-commerce platforms as examples, we can see some problems existing in the cold chain distribution of the fresh e-commerce, including the high cost of the fresh e-commerce cold chain logistics; The cold chain logistics information coverage of fresh e-commerce providers is low and cannot meet the specific timeliness requirements of customers for fresh food. The load rate of refrigerated vehicles is low, and the cold chain distribution mode at the end is unreasonable. Th...
