新时期中国企业文化创新途径研究——以海尔集团为例摘要：随着经济社会的快速发展，企业间竞争越来越激烈，企业文化也被很多企业列为企业核心竞争力的组成部分，企业文化作为企业管理的重要部分，越来越得到重视。本文基于企业文化在我国的发展现状，以海尔集团作为研究对象，对于目前我国在企业文化建设方面出现的问题进行分析，取得以下研究结论：（1）在借鉴西方经验的同时融入我国传统文化，坚持以人为本，注重人才的发展；（2）将企业文化与企业管理相结合，建立健全管理机制，融入工匠精神；（3）在企业内树立榜样人物，建立学习型的企业文化，创新企业文化的传播途径。希望通过本文的研究，可以再次让企业认识到企业文化的重要性，并可以为企业文化创新提供新的思路，提升企业文化建设能力，增强企业竞争力，以帮助企业建设适合的企业文化。关键词：企业文化；创新；海尔集团Research on Chinese Enterprise Cultural Innovation in the New Period——Taking Haier Group as an exampleAbstract: With the rapid development of the economy and society, the competition between enterprises is becoming more and more fierce, and corporate culture is also listed as an integral part of the company's core competitiveness. Corporate culture, as an important part of corporate management, is gaining more and more attention. Based on the development status of corporate culture in China, this article takes Haier Group as the research object, analyzes the current problems in the construction of corporate culture in China, and obtains the following research conclusions: (1) Incorporating traditional Chinese culture while drawing on Western experience, Adhere to people-oriented, pay attention to the development of talents; (2) Combine corporate culture with corporate management, establish and improve the management mechanism, and integrate into the craftsman spirit; (3) Establish role models in the enterprise, establish a learning-oriented corporate culture, and innovate way for spreading. It...
