目 录摘 要.........................................................................................................IABSTRACT.............................................................................................II引 言.........................................................................................................11 绪论........................................................................................................21.1 研究背景及研究意义......................................................................21.1.1 研究背景....................................................................................21.1.2 研究意义....................................................................................31.2 国内外研究现状..............................................................................31.3 研究内容..........................................................................................42 自媒体与舆论的概述............................................................................52.1 自媒体概述......................................................................................52.1.1 自媒体的概念............................................................................52.1.2 自媒体的特点............................................................................52.1.3 自媒体传播渠道........................................................................72.1.4 自媒体营销内容........................................................................82.1.5 自媒体受众分析........................................................................82.2 舆论概述........................................................................................152.2.1 舆论的概念..............................................................................152.2.2 自媒体平台舆论的特点..........................................................152.2.3 自媒体时代下舆论的发展趋势..............................................173 “二更”事...
