摘 要新中国成立以来，人们对生活质量提出了越来越高的要求，餐饮消费水平和餐饮消费需求也在不断向前推进。过去只要能买到食物，满足基本需求即可，如今大家都希望能够买到更好的产品。本文的研究主题是影响酒店餐饮消费者购买行为的因素，希望通过对消费者的研究，以厦门佰翔五通酒店作为餐饮业的代表研究消费者的购买行为，提高餐饮业的管理和服务水平，改善经营方式，开展经营特色。此外，我们还希望能够促进第三产业在中国的发展，帮助扩大餐饮业的潜在市场，实现餐饮产业升级。而且我们也希望能够有利于加强宏观经济决策水平和改善宏观调控的作用，促进国民经济的协调发展，有效缓解就业压力，面对中国目前的问题。关键词：餐饮；消费者购买行为；厦门佰翔五通酒店AbstractSince the founding of the people's Republic of China, people have put forward higher and higher requirements for the quality of life, and the level of food consumption and demand for food consumption are also advancing. In the past, as long as we can buy food and meet basic needs, now we all want to buy better products. The research topic of this paper is the factors that affect the purchase behavior of restaurant consumers. I hope to study the purchase behavior of consumers, improve the management and service level of the catering industry, improve the business mode, and develop the business characteristics through the research on consumers, and take Xiamen Baixiang Wutong Fliport Hotel as the representative of the catering industry. In addition, we hope to promote the development of the tertiary industry in China, help expand the potential market of the catering industry, and realize the upgrading of the catering industry. And we also hope that it will be conducive to strengthening the level of macro-economic decision-making and improving the role of macro-control, promoting the coordinated development of the national economy, effectively easing the employmen...
