地域文化下的食品包装再设计研究——以茂名市月饼厂蛋卷产品包装设计为例Study on Re-design of Food Packaging under Regional Culture —— Taking the packaging design of egg roll products in Maoming Mooncake Factory as an example 中文摘要随着我国食品产业的发展，精美的食品包装逐渐进入了人们的视野，但是当前国内的相关行业发展情况远不如大部分国外品牌。缺少合适的品牌宣传是制约我国品牌发展的主要因素之一，因此，设计一款对消费者有足够吸引力的产品系列包装设计就显得尤为重要。为此，文章选取了“粮丰园”作为设计主题，为其蛋卷产品的产品系列包装设计进行设计。通过实地研究以及对其公司的企业文化，所在地区的粤西文化进行的探查探究，收集“粮丰园”的相关品牌理念，进行研究分析，为其品牌logo进行了再设计，为品牌产品打造系列包装，在视觉上统一产品，在品牌上提升宣传力度，在包装的的选材和结构设计上，还在多角度为其产品系列包装设计的选材和设计进行了全方位的考量。关键词： 粤西文化 蛋卷产品 食品包装设计 AbstractWith the development of China's food industry, exquisite food packaging has gradually entered people's field of vision, but the current development of domestic related industries is far less than most foreign brands. Lack of proper brand promotion is one of the main factors restricting the development of our brand. Therefore, it is particularly important to design a product series packaging design that is attractive to consumers. For this reason, this paper chooses "liangfengyuan" as the design theme to design the product series packaging of its egg roll products.Through on-the-spot research and exploration of the company's corporate culture and the culture of western Guangdong in the region, the relevant brand concepts of "liangfengyuan" were collected, computer graphics were carried out, the brand logo and product series packaging design patterns were designed, and the material selection and design of product series packaging ...
