浅谈波司登羽绒服定价与价格调整策略

第 1 页 共 11 页浅谈波司登羽绒服定价与价格调整策略 目 录 摘要 ........................................................................................................................... 4 关键词 ....................................................................................................................... 4 一、波司登概况.......................................................................................................5（一）波司登简介.............................................................................................5（二）波司登品牌定位.....................................................................................5（三）波司登羽绒服特点分析.........................................................................6（四）波司登品牌定位.....................................................................................6二、波司登羽绒服营销现状...................................................................................7三、波司竞争品牌价格分析...................................................................................8（一）波斯登羽绒服产品价格的特点.............................................................8（二）2016 年羽绒服价格对比........................................................................9四、波司登定价与价格调整策略存在的问题.....................................................12（一）波司登定价和调价体系存在缺陷.......................................................12（二）波司登定价和调价策略存在波动性...................................................12（三）优化并运用调价定价法，完善其体系...............................................13（四）提高调价和定价科学性，以减少波动...............................................13六、结 论.............................................................................................................14参 考 文 献...........................................................................................................14致谢 .....................