摘 要 改革开放带来的是经济疯狂增长，这其中国际贸易起到的作用是巨大的，是无可取代的，在国际贸易中，文化差异是贸易的首要障碍，能否很好地了解对方的文化，初步和对方进行有效沟通，继而生产出具有针对性的商品，赢得对方市场，具有重要的作用。我国的国际贸易与日俱增，与他国的接触也渐趋频繁，国与国之间的文化差异产生的问题更加明显，特别是影响到了贸易的进行。文化差异表现出来的问题有，国家与国家之间因文化背景差异大，继而，双方在思维、价值观、风俗等方面有着巨大的差异，这些差异影响着国际贸易的进行，本文分析文化差异的概念，认为在国际贸易中，因为文化差异导致的贸易主体在思维、价值观、风俗、语言习惯存在很大的不同，继而影响着贸易的进行，通过具体分析其中的影响，包括简单易见的影响，包括隐藏在深层次的影响，并对不良影响提出具有针对性的解决方案。关键字：文化差异；国际贸易；对策ABSTRACTWith not only the depth of China's reform and opening, China's economy showed explosive growth, but rapid economic growth is largely dependent on international trade, and along with China's import and export trade volume increase, China has maintained a trade surplus situation, while foreign investors a lot of Chinese into investment at the same time, Chinese enterprises also pay attention to the market in Africa, Africa and some countries began to make international trade, our country in the development of the international trade with Africa at the same time, in the Americas, Asia, Oceania and many other countries have set up factories, and along with our country and foreign enterprises international trade increasingly frequent, the influence of cultural differences in international trade more and more, especially in different countries and regions due to different cultural backgrounds, resulting in The way of thinking, values, customs and language are different, and these in the international trade will affect some dominant and recessive, this pape...
