旅行社产品开发现状及对策研究

摘 要如今，旅游已经成为了一种时尚，人们的个性化、多样化需求促进旅游市场进一步细分，旅行社产品不断推陈出新以此来面对激烈的竞争。旅行社经营发展的离不开产品。只有旅行社产品具有足够的吸引力、鲜明的特色，才能够受到市场的欢迎。福建康辉旅行社作为作为福建旅行社的行业龙头，占据着较大的旅游市场，本文以福建康辉国际旅行社为例，以旅行社产品开发现状为研究内容，对存在的问题进行分析，提出对策，旨在让公司在今后的发展中有所帮助，起到现实意义。关键词：旅行社产品;产品开发;对策AbstractToday, tourism has become a fashion. People's personalized and diversified needs have promoted the further segmentation of the tourism market. Travel agency products are constantly being introduced to face fierce competition. The operation and development of travel agencies are inseparable from products. Only if travel agency products have sufficient appeal and distinctive features can they be welcomed by the market. Fujian Kanghui Travel Agency, as the industry leader of Fujian travel agencies, occupies a larger tourism market. This article takes Fujian Kanghui International Travel Agency as an example, analyzes the existing problems of travel agency product development status, and proposes countermeasures to The company has helped in future development and has practical significance.Key words：product of travel agency；Product Development；Countermeasures目 录1 绪 论……………………………………………………………………………11.1 研究背景及意义………………………………………………………………11.1.1 研究背景………………………………………………………………………11.1.2 研究意义………………………………………………………………………11.2 研究现状…………………………………………………………………………21.2.1 国内研究现状…………………………………………………………………21.2.2 国外研究现状…………………………………………………………………31.3 研究内容和方法………………………………………...