蚂蚁金服核心竞争力研究

本科论文摘 要随着互联网金融服务业的不断壮大，一个企业要想在领域立足，对于核心竞争力的在一个企业中的地位越来越高。企业在探索中，不断研发出自己独有的产品，同时，随着我国金融服务行业不断地发展和壮大，各企业提供的综合性具有很大的差异化。本文以蚂蚁金服为主要研究对象，对蚂蚁金服核心竞争力进行研究，通过对系统性的核心战略和优势进行梳理和分析，另外，利用同行业加以比较，推断出其发展态势，对其核心竞争力提出及时正确的评价，根据评价和分析的结果，动态的关注各个因素的变化以及对应的影响程度，采取相应的策略进行强化，对整个金融服务行业意义重大。关键字：互联网金融，蚂蚁金服，核心竞争力[1]本科论文AbstractWith the continuous growth of the Internet financial service industry, if an enterprise wants to gain a foothold in the field, its core competitiveness will become more and more important in an enterprise. In the course of exploration, enterprises continue to develop their own unique products. At the same time, with the continuous development and growth of China's financial service industry, the comprehensiveness provided by various enterprises has been greatly differentiated. This article takes Ant Financial as the main research object, researches Ant core competitiveness, combs and analyzes systemic core strategies and advantages, and uses comparisons with the same industry to infer its development trend and The core competitiveness proposes timely and correct evaluation. Based on the results of the evaluation and analysis, it dynamically pays attention to the changes of various factors and the corresponding impact degree, and adopts corresponding strategies to strengthen it, which is of great significance to the entire financial service industry.Key words: Internet finance, Ant Financial, core competitiveness本科论文目 录1 绪论....................................................................11.1 研究背景.............