摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 保险企业核心竞争力...........................................................................................31.1 保险企业核心竞争力的定义.........................................................................31.2 保险企业核心竞争力的特征.........................................................................31.3 保险企业的核心竞争力构成要素.................................................................31.4 保险企业核心竞争力的作用.........................................................................32 中国平安保险沈阳分公司的现状.......................................................................52.1 公司概况.........................................................................................................52.2 财务分析.........................................................................................................52.3 SWOT 分析.....................................................................................................73 影响中国平安沈阳分公司核心竞争力的因素分析.........................................103.1 保险产品结构不合理...................................................................................103.2 缺少高素质的营销人员...............................................................................113.3 轻视服务营销...............................................................................................113.4 缺乏科学的市场营销计划...........................................................................124 提高中国平安沈阳分公司核心竞争力的实施策略及建议..............................134.1 增强产品创新能力.........................
