摘 要随着经济和信息全球化的高速发展，各行业间面临激烈的竞争，但由于经济下行压力加大，外贸出口加速下滑，直接影响到我国纺织品企业的出口。内蒙古斯特福公司是一个中小型的民营企业，每年向国内外投放100 多个产品，产品出口主要以羊绒、羊毛、羊绒衫、羊绒围巾、羊绒毯为主，家用纺织品为辅。产品主要出口到美国、英国、日本等国。目前内蒙古斯特福公司，营销手段落后、营销渠道单一、企业营销观念落后，定价体系不完善等都成为阻碍企业出口发展的绊脚石。如何通过提升出口企业营销水平来提高纺织品行业的国际竞争力，是我国当前急需面对的现实问题。本文采用文献研究法、案例研究法对内蒙古斯特福公司纺织品进行调查与分析。通过研究内蒙古斯特福公司纺织品出口营销策略，发现纺织品出口营销过程现存的问题，针对性的提出解决对策对同行业的其他企业有一定的参考价值, 对企业的出口营销也有现实指导意义。关键词：国际贸易；营销策略；纺织品 AbstractWith the rapid development of economy , the market explosion in the information age, information technology, the competition among various industries is becoming increasingly fierce. However, economic pressure has increased substantially and export trade has declined. Inner Mongolia Stratford company is a small and medium-sized private enterprise, which puts more than 100 products at home and abroad every year. Its products are mainly exported to cashmere, wool, cashmere sweater and cashmere scarf. At present, the backward marketing methods, single marketing channels, and backward marketing concepts hinder the development of export. How to improve the international competitiveness of textile industry by improving the level of marketing. This paper studies the textile export marketing strategy of Stratford textile company in Inner Mongolia The reference materials of other enterprises in the same industry also have practical significance.Keywords: international trade; marketing strategy; textile引 言纺织业是我国具有明显竞争优势的民族产业，我...
