目 录摘 要........................................................................................................1Abstract.....................................................................................................2引 言.........................................................................................................31 背景 .....................................................................................................41.1 作品阐述.........................................................................................42 创作依据................................................................................................52.1 海产品销售现状分析.....................................................................52.2 海产品包装设计所存在的问题......................................................52.2.1 海产品包装设计现状..........................................................52.2.2 包装设计中品牌意识的缺失...............................................72.2.3 包装结构形式单一..............................................................72.2.4 材质选择缺乏情趣..............................................................72.3 海产品的品牌意识及品牌定位......................................................73 海产品包装设计..................................................................................123.1 设计思想.......................................................................................123.2 设计作品展示...............................................................................124 设计作品展示......................................................................................16结 论.......................................................................................................21参考文献.................................................................................................22致 谢.......................................................................................................23摘...