民航运输专业 国内外航空企业服务的比较分析

I摘要在当今世界的发展中，航空已成为人们旅行的主要方式之一。随着全球经济的不断发展和人民生活水平的不断提高，航空服务业不再只是少数人，而是更广泛的社会。但国内航空公司的服务质量与国外航空公司的服务质量存在很大差异。本人之前参观过新加坡航空公司，因此将新加坡航空公司与春秋航空公司作为案例，来研究航空企业服务质量的比较进行的研究，比较分析国内外航空公司的服务质量，重点分析航空公司服务质量下降的原因，以及提高外国航空公司以及国内航空公司的服务质量。最后，我们将致力于革新国内航空公司在中国的服务相关战略。关键词：国内外航空企业，服务，比较IIABSTRACTIn the development of today's world, aviation has become one of the main ways for people to travel. With the continuous development of the global economy and the increasing conditions of people's living conditions, the aviation service industry is not only provided to a small number of people, but for a wider social group.As a result, the quality of aviation service has been constantly improved, and it has become more and more concerned. Whether the airline is good or bad will directly affect the reputation and profit income of the airline.But at present, the service quality of domestic airlines is quite different from that of foreign airlines.This paper will study the knowledge of aviation enterprise service, compare and analyze the service quality of domestic and foreign aviation enterprises, analyze the reasons of higher service quality of foreign aviation enterprises and lower service quality of domestic aviation enterprises, and finally formulate relevant strategies to improve the service quality of domestic aviation enterprises in our country.Key Words: Domestic and foreign aviation enterprises，service，compareIII目录第 1 章 对比航空公司服务的理论价值...........................................................4第 2 章 春秋航空公司现状及优劣势分析........