年画艺术在马大姐巧克力包装中的表现形式目 录摘 要.............................................................1ABSTRACT.......................................................21. 引言.....................................................................................................31.1 研究背景........................................................................................................31.2 研究目的........................................................................................................31.3 国内外研究的现状........................................................................................41.4 研究方法........................................................................................................42.年画艺术的概述.........................................52.1 年画的起源....................................................................................................52.2 年画的分类....................................................................................................6 2.2.1 朱仙镇木版画 ...................................................................................6 2.2.2 杨家埠木版画 ...................................................................................7 2.2.3 桃花坞木版画 ...................................................................................8 2.2.4 天津杨柳青年画 ...............................................................................8 2.3 年画的艺术特色.............................................................................................9 2.3.1 艺术特征 ...........................................................................................9 2.3.2 文化特征 .........................................................................................103. 现代包装设计的发展及传统化需求...............................................113.1 现代包装设计的概述..................................................................................113.2 ...