老式唱片店的品牌视觉形象再设计研究

老式唱片店的品牌视觉形象再设计研究 广东东软学院本科毕业设计（论文）中文摘要近十年来，受“唱片店日”的影响，全球的黑胶唱片销量在高速增长。老式唱片店得到了新的机遇，却面临着品牌的升级和完善。本文分析了老式唱片店进行品牌视觉形象再设计的必要性,并结合情感化设计，对老式唱片店品牌视觉形象再设计进行了一定探索。本文的研究内容包括以下两个方面:第一,辅助图形在品牌视觉形象设计中的作用；第二,依托品牌视觉形象设计中情感化设计对老式唱片店的品牌形象再设计，了解情感化设计与品牌的关联。独立设计出老式唱片店的品牌形象设计,其中包含主标志设计、标志应用效果图设计、辅助图形的延伸设计等设计层面的运用研究。关键词：品牌形象 唱片店 辅助图形AbstractIn the past decade, influenced by "record store day", the sales volume of vinyl records in the world is growing rapidly. Old record stores have got new 广东东软学院本科毕业设计（论文）opportunities, but they are facing brand upgrading and improvement. This paper analyzes the necessity of the brand visual image redesign of the old record store, and explores the brand visual image redesign of the old record store with emotional design. The research content of this paper includes the following two aspects: first, the role of auxiliary graphics in brand visual image design; second, emotional design in brand visual image design to understand the relationship between emotional design and brand. Independent design of the brand image design of the old record store, including the design of the main logo, logo application effect drawing design, the extension design of auxiliary graphics and other design level application research.Key words:Brand image，Record store，Auxiliary graphics目录第一章 绪论.................................................11.1 研究的背景............................................11.2 研究的目的和意义......................................11.3 研究现状和方法................................