本科论文摘 要随着现如今全世界的经济、文化和政治之间交流的日益重要，会展业作为展示地方形象和经济状况的一面镜子，正越来越被各个城市重视。随着人们对环境和资源的重视，绿色会展应运而生。绿色会展的研究是探索会展业高效发展的重要方面，而不同的地区，它们在不同时期的经济发展水平、会展业发展水平，还有可持续发展的理念方面存在着极大的差异。论文在可持续发展理论的基础上对绿色会展的概念进行分类定义，在借鉴一些会展发达国家和本国之前经验的基础上，针对济南市绿色会展发展中存在的问题进行了深入研究和市场调查，利用李克特五级量表对数据进行分析，并对存在的问题做出分析，最后提出济南市绿色会展的发展对策，预见未来济南市绿色会展的发展趋势。关键词：绿色会展，可持续发展，济南市，发展对策AbstractWith the increasing importance of economic, cultural, and political exchanges around the 本科论文world today, the convention and exhibition industry, as a mirror to show the local image and economic status, is increasingly being valued by various cities. With people's emphasis on environment and resources, the development of green exhibitions has just appeared.The research of green exhibition is an important aspect to explore the efficient development of exhibition industry. Different regions have great differences in economic development level, exhibition industry development level and sustainable development concept in different periods. Based on the theory of sustainable development, this paper classifies and defines the concept of green exhibition. The thesis classifies and defines the concept of green convention and exhibition on the basis of sustainable development theory, and on the basis of drawing on the experience of some convention and exhibition developed countries and the country, conducts in-depth research and market research on the problems existing in the development of green convention and exhibition in Jinan City. Use the...
