摘 要随着我国经济水平的不断提高，旅游业也随之不断发展壮大起来。旅游业的日益发展，使人们的欣赏水平也不仅仅停留在观赏层面上，而是更注重旅游地的文化内涵。悠久的历史文化是我国丰富的文化瑰宝，开元溶洞开发文化旅游的目的不仅在于使企业做大做强，而且还有利于源泉镇的村民脱贫致富，对于当地历史文化的传播与发展也有重要意义。开元溶洞文化旅游景区，不仅有奇异溶洞景观作为依托，随着景区逐渐发展成熟之后继续深入挖掘南部山区独特的资源优势，加强资源融合和产品开发观音寺、石海、晃桥、龙圣湖、娱乐场、瀑布群等景点日益丰富，让旅游业态进一步完善，竞争优势更为突出。近年来，源泉镇党委、政府依托得天独厚的地理优势大力发展猕猴桃特色产业，建成山东省最大的猕猴桃种植基地。通过打“融合牌”，开元溶洞走出了一条“文化旅游+”融合发展的致富新路子，成为淄博市文化旅游矩阵中最具潜力与活力的重点景区之一。旅游行业虽然兴起的时间还不算很长，但是在这一课题的研究上国内国外都已经取得了很多成果。我认为，对这一课题的继续研究和深入探索还是非常有必要的。本文在对文化旅游进行简要论述的基础上，利用调查法、SWOT 分析法等对开元溶洞文化旅游的营销现状及其现存的问题以及对策分析进行简要分析。关键词：开元溶洞文化旅游；历史文化；自然景观IAbstractWith the continuous improvement of China's economic level, the tourism industry has also been growing up. With the development of tourism, the level of appreciation is not only on the level of appreciation, but also on the connotation of tourist destination. The long historical culture is a rich cultural treasure of our country. The aim of developing the cultural tourism of Yuanyong cave is not only to make the enterprises bigger and stronger, but also to help the villagers of Yuanyuan town get rid of poverty and become rich, it is also of great significance to the dissemination and development of local history and culture.Kaiyuan Karst Cave culture tourist scenic spot, not only has the strange karst cave landscape as the backing, as the scenic spot gradually de...
