考研培训机构的品牌营销策略研究论文VIP专享

本科论文brand positioning is accurate, product pricing strategy, quality products and services, and public live broadcast are worth learning from other organizations. But there are also some problems, such as the single publicity channel, only WeChat official account and micro-blog. In view of the existing problems, this paper puts forward suggestions from three aspects: publicity awareness, publicity input and publicity content. First, enhance the awareness of publicity and put forward a complete brand strategy. Second, we need to increase investment in publicity, establish independent departments or groups, and recruit professional talents for brand management and operation. Combine online and offline publicity channels to reasonably increase publicity expenditure. Third, we need to pay attention to the innovation of brand publicity content. On the basis of making full use of new media, we need to focus on the publicity content to highlight the characteristics and differences of the organization, enhance the attraction of the content, and expand the popularity of the brand. Through the study of Jinghu education and training institutions, it provides reference for other postgraduate entrance examination and training institutions.Key words Postgraduate entrance examination training, Brand promotion, New media本科论文目 录目录第一章 绪 论..................................................................................................51.1 选题背景............................................................................................51.1.1 考研热持续升温.........................................................................51.1.2 考研培训机构品牌化竞争激烈......................................................61.1.3 新媒体环境下品牌推广方式变革............................