清远客家擂茶粥的发展与营销 策划 The Development and Marketing Planning of Qingyuan Hakka Lei Cha Porridge广东东软学院本科生毕业设计（论文）内容摘要随着经济的快速发展和生活水平的提高，人们的消费观念有所不同，对食品不仅仅是数量上的要求，更加的注重产品质量，追求健康营养和安全。而擂茶粥的特点正是营养均衡的一种“绿色食品”，正符合大众要求，但知名度较低。因此本文从分析清远客家擂茶粥目前发展情况以及发展过程中存在的问题出发，并从消费者、环境等方面一一分析，调查了相关营销问题，制定了较为详细的营销策划，以促进清远客家擂茶粥能够更快更好地被市场接受，提升品牌知名度同时创造更多的价值。关键字：擂茶粥发展；营销策划；分析广东东软学院本科生毕业设计（论文）AbstractWith the rapid development of the economy and the improvement of living standards, people's consumption concepts are different. The food is not only a quantitative requirement, but also pays more attention to product quality and pursues healthy nutrition and safety. The characteristic of "leaning tea porridge" is a kind of "green food" with balanced nutrition, which is in line with the public's requirements, but its popularity is low. Therefore, this article starts from the analysis of the current development situation of Qingyuan Hakka Lei Cha Porridge and the problems existing in the development process, and analyzes the related marketing issues from the aspects of consumers and the environment. Hakka Lei Cha Porridge can be accepted by the market faster and better, enhancing brand awareness and creating more value.Keyword：Lei Cha Porridge Development; Marketing Planning; Analysis广东东软学院本科生毕业设计（论文）目录1 绪论...........................................................................................11.1 研究背景和研究意义.......................................................................11.1.1 研究背景.........................................................
