大型连锁药店的管理和发展模式分析——以大参林为例摘要:通过大型连锁药店大参林的发展历程,研究大型连锁药店的管理与发展模式,给政府制定相关政策、修订相关法律提供参考;为药品零售行业健康发展和持续整合提出意见。对政府政策容易影响到药品零售行业发展进而波及到连锁药店、药品零售市场集中度一直不高这两个问题,以及近年来连锁药店迅速扩张引发的药店并购溢价现象和药品零售行业法律法规的一些缺陷提出了应对意见:连锁药店应优化产品结构来提高政策变化的风险,打造品牌的同时抓住机会整合,多注重门店效益和通过加盟连锁方式扩张取得长期的优势,政府应完善健全相关法律监督连锁药店有序发展。关键字:连锁药店;发展模式;大参林;管理模式Analysis on the management and development mode of The dashenlinAbstract:Through the development process of dashenlin, the management and development mode of large-scale chain drugstores are studied to provide reference for the healthy development of drug chain drugstores in China in the future. The government policy is easy to affect the development of drug retail industry and then affect the chain drugstores, the concentration of drug retail market has not been high. In addition, in recent years, the rapid expansion of chain drugstores has led to the phenomenon of merger and Acquisition Premium of drugstores and some defects of laws and regulations in drug retail industry. The paper puts forward the Countermeasures: chain drugstores should optimize the product structure to improve the risk of policy changes While building the brand, we should seize the opportunity to integrate, pay more attention to the store benefits and gain long-term advantages through the expansion of franchised chain stores. The government should improve and perfect relevant laws to supervise the orderly development of chain drugstores.Keywords:dashenlin chain drugstores Development model management model目 录1 研究背...