摘 要随着互联网的发展和电子商务的拓展，跨境电商运营平台的发展与经济的现代化密切相关。同我们早期的国际贸易对比，跨境电商运营平台对于企业的成本的减少有着非常重大的作用。最近这些年以来，我国政府不断的扶持，使得跨境电商运营平台行业蓬勃发展。其中，阿里巴巴是第一个国际电子商务的平台，本文选择 Wish 平台作为案例研究，描述企业的条件和外部环境以及行业的竞争、讨论公司的业务模式，以及分析具体在的运作模式和最后执行层面上的各种问题，最后根据自己所学习和查阅的资料提出相对的一些建议和策略，以为我们国家的中小企业了解跨境电商运营平台的业务模式提供案例。关键词：跨境电商运营平台，Wish 平台，运营方式，策略AbstractWith the development of the Internet and e-commerce, the development of cross-border e-commerce platforms is closely related to the modernization of the economy. Compared with our early international trade, the cross-border e-commerce operation platform plays a very important role in reducing the cost of enterprises. In recent years, the continuous support from the Chinese government has enabled the cross-border e-commerce operation platform industry to flourish. Alibaba is the first international e-commerce platform, choose Wish platform as a case study, this paper describes the conditions of the enterprise and the external environment and competition, to discuss the company's business model, as well as the analysis on operation mode and finally comes to all sorts of problems, finally, according to their own learning and access to the data by some relative Suggestions and strategies, in order to understand for the small and medium-sized enterprises of our country electrical business operating platform of cross-border business model provides the case.Key words: cross-border e-commerce operation platform, Wish platform, operation mode, strategy目 录1 引言.........................................................
