基于微博的明溪肉脯干特产营销摘 要随营销,即利用微博展开营销,作为一种新兴网络营销模式已经在企业营销活动中发挥了重要作用。自微博诞生以来其发展劲头势不可挡,随之伴生着微博营销的火热。现在微博营销是公认的未来主要营销手段之一,着微博这一新兴媒体的快速发展,微博营销也越来越受到企业的重视,微博营销的商业价值也逐渐被开发。明溪肉脯干是三明地区著名的传统小吃,近几年来发展较快。本文研究的主要目的在于,在如今微博盛行的发展势头下,以明溪肉脯干这一地方性特色食品为例,考察微博营销的适用性和发展策略,以期推动明溪肉脯干的发展。同时,以病毒式营销策略、整合营销策略、互动营销策略和公益营销策略为理论基础探析明溪肉脯干营销策略,力求寻求明溪肉脯干微博营销的最适策略和模式,落实具体措施,抓住微博营销带来的机遇。关键词: 微博,微博营销,微博营销策略,明溪肉脯干Based on weibo MingXi meat products marketingABSTRACTWith the popular microblogging,microblogging marketing more and more importance in enterprises, the commercial value of microblogging marketing is gradually being developed. MingXi dried meat Sanming region famous traditional snacks, rapid development in recent years. The main purpose of this study is that, in today's popular microblogging momentum to MingXi dried meat doing this local specialty foods, for example, examine the applicability of microblogging marketing and development strategies to promote MingXi dried meat dry development of. Meanwhile, viral marketing strategy, integrated marketing strategy, interactive marketing strategy and public marketing strategies based on the theory of MingXi dried meat stem marketing strategyand strive to seek MingXi dried meat optimum dry microblogging marketing strategies and models to implement specific measures to seize microblogging marketing opportunities.KEYWORDS : weibo , Weibo marketing , Weibo marketing strategy,MingXi dried meat目 录1 微博与微博营销.......................................