1Contents Chinese Abstract.............................................................................................2English Abstract.............................................................................................31. Introduction................................................................................................41.1 Definition of external publicity translation and intercultural communication..........................41.2 Current research and accomplishment.......................................................................................42.Characteristics and Principles of External Publicity Translation..........52.1 Characteristics of External Publicity Translation......................................................................52.2 Principles of External Publicity Translation..............................................................................62.2.1 “Faithfulness, Expressiveness, and Elegance”.............................................................................................62.2.2 “Three Closeness”........................................................................................................................................73. Translation Strategies of External Publicity Translation From the Perspective of Cross-cultural Communication............................................73.1 Main Problems Existing in External Publicity Translation.......................................................73.2 Guiding Strategies of Domestication And Foreignization.........................................................83.2.1 Domestication..............................................................................................................................................83.2.2 Foreignization..............................................................................................................................................93.3 S...
