本科论文摘 要经过几十年的发展，中国的文化产业企业起初具有一定的市场规模，但仍然有很多文化产业企业盈利能力低下，缺乏战略利润这其中有国家层面经济体系、体制上的影响，但更为重要的还是公司自身的盈利模式结构配置错误致使的。相对来说现在传统文化产业的运营盈利能力是比较弱的，而且这种类型的文化产业具有两种属性，分别是经济属性和社会属性。由此可见，研究文化产业企业的盈利模式具有重要意义。本文研究了恒大文化产业集团现有盈利模式，并分析了该公司的盈利模式问题和改进措施方案，本文突出特色是采用了恒大文化与其他文化集团盈利模式相对比的方法，更鲜明的突出要研究的主体。通过查阅相关文献，分析盈利模式研究背景与研究意义，并详细阐述盈余模式相关理论，不仅为理论支持恒大文化产业集团的盈利模式研究分析，也给其他有关产文化业集团的模式创新和实施提供借鉴意义。关键词：盈利模式；竞争对手；存在问题；改进措施本科论文本科论文AbstractAfter decades of development, China's cultural industry enterprises has certain market scale at first, but there are still a lot of cultural industry low profitability, lack of strategic profit there are national level economic system, the influence of the system, but more important still is the company's own configuration errors of profit model structure. Comparatively speaking, the operating profitability of the traditional cultural industry is relatively weak, and this type of cultural industry has two attributes, namely economic attribute and social attribute. Therefore, it is of great significance to study the profit model of cultural enterprises. This paper studied the existing profit model of Evergrande cultural industry group, and analyzed the problems of the company's profit model and improvement measures. The prominent feature of this paper is that it adopts the method of comparing the profit model of Evergrande culture with that of other cultural groups to highlight the subject to be studied more clearly. By ...
