本科论文摘 要用情况进行研究，找出网络媒体和会展营销之间的联系，了解网络媒体对会本文以网络媒体和会展营销为研究对象,在充分总结现有理论成果的基础上,从网络媒体的概述，会展营销中网络媒体的应用等方面加以分析，并以“2019 年上海国际车展”为例，对会展营销活动各个阶段网络媒体的运展业发展的作用和意义，并分析得出网络媒体在会展营销中的原因以及相应的解决对策。 关键词：会展营销，网络媒体，对策本科论文AbstractThis paper takes network media and exhibition marketing as the research object, on the basis of fully summarizing the existing theoretical achievements, analyzes the overview of network media, the application of network media in exhibition marketing, and takes "Shanghai International Auto Show 2019" as an example to study the application of network media in all stages of exhibition marketing activities, to find out the relationship between network media and exhibition marketing, to understand the role and significance of network media in the development of exhibition industry, and to analyze the reasons of network media in exhibition marketing and the corresponding solutions.Key words: Exhibition Marketing, Network Media, Countermeasures本科论文目 录前 言..................................................................1 绪论..................................................................1.1 行业背景分析....................................................1.2 选题目的及意义..................................................2 网络媒体概述..........................................................2.1 网络媒体的概念..................................................2.2 传统媒体与网络媒体对比.........................................3 网络媒体在会展营销中应用现状分析......................................3.1 网络媒体在会展营销中的作用......................................3.1.1 网络媒体在展会中的宣传与反馈..............................3.1.2 网络媒体加快展会信息传...
