我国文化产品出口问题分析内 容 摘 要对外文化贸易是由两部分组成的，分别是文化产品贸易和文化服务贸易。文化产品贸易的发展对我国在文化产业整体实力提升和竞争力增强都有着十分重要的作用。近年来我国文化贸易产品出口总额不断增加，文化服务贸易在我国对外贸易总额中的比重也显著提高，已经成为带动我国对外经济发展的主要动力。随着“一带一路”倡议的不断贯彻、粤港澳大湾区的不断发展，为促进我国文化产品出口提供了宝贵的经验及契机。但是在此基础上，我国文化产品出口中仍然存在着一些问题有待解决。本文以我国文化产品为研究对象，研究我国文化产品出口中所面临的问题及相应的应对措施。通过分析我国媒体类文化产品对外贸易的统计数据，采用比较分析的方法对我国文化产品贸易的情况进行研究。从文化产品的概念、特点、文化贸易产品的含义及我国现有文化产品贸易现状为着眼点，找到我国文化贸易产品中存在的问题，并提出相应的改善对策。文化产品贸易的发展不仅推动我国文化产业和我国货物贸易和服务贸易的发展，还是我国经济结构升级和我国文化“走出去”重要举措。文化贸易的发展激发了全民族的文化创造力，有利于解决意识形态封锁的状况，减少敌对国，增强本国的与各国的友情，减少我国的文化贸易逆差和国际贸易摩擦。关键词：文化贸易；文化产品贸易；比较分析IAn Analysis of the Export of Cultural Products in ChinaAbstractForeign cultural trade is composed of two parts: cultural product trade and cultural service trade. The development of cultural products trade plays a very important role in promoting the overall strength and competitiveness of China's cultural industry. In recent years, China's total exports of cultural trade products are increasing, and the proportion of cultural service trade in China's total foreign trade is also significantly increased, which has become the main driving force for China's foreign economic development. As one belt, one road initiative and the continuous development of the Guangdong Bay area, the great experience and opportunities for promoting the export of cultural products have been provided....
