I中国对东盟旅游服务贸易竞争力提升路径研究内 容 摘 要在世界经济全球化和区域经济一体化的快速发展的时代,旅游服务贸易已经成为服务贸易中的重要组成部分,是服务贸易发展的“前进引擎”。它是衡量各个国家以及地区经济发展程度的重要指标,也是推动国家经济快速发展的重要驱动器。如今,中国对东盟旅游服务贸易的发展速度势如破竹,双边旅游服务贸易层次越发深入,合作方式越发创新,双边旅游服务贸易对彼此国家经济发展具有重要的战略意义。本文针对我国对东盟的旅游服务贸易竞争力提升路径进行研究这对于我国服务贸易向高质量方向发展具有重要的现实意义。本文首先从叙述“中国对东盟旅游服务贸易竞争力”的发展背景、研究意义与国内外研究现状入手,概括我国对东盟旅游服务贸易竞争力提升过程中所面临的问题,通过 SWOT 分析法了解我国对东盟旅游服务贸易的竞争力状况,并根据分析结果以及文献参考提出提升旅游服务贸易竞争力的路径。笔者对上述路径进行有效性分析与评述,最后总结出提升我国对东盟的旅游服务贸易竞争力的可行路径,对旅游服务贸易竞争力发展方向提出展望,希望本文中所提出的有效路径能促进我国对东盟旅游服务贸易的可持续发展,推动我国旅游服务贸易向高质量方向前进。关键词:中国;东盟;旅游服务贸易;竞争力; IIStudy on ways to improve the competitiveness of tourism service trade between China and aseanAbstractIn the era of rapid development of world economic globalization and regional economic integration, tourism service trade has become an important part of service trade and a "forward engine" for the development of service trade. It is an important standard for measuring the economic development of various countries and regions, and an important driver for the rapid development of the national economy. Nowadays, the development speed of China's trade in ASEAN tourism services is at an unprecedented pace. The deeper the level of bilateral tourism service trade, the more innovative the cooperation methods. Bilateral tourism service trade has important strategic significance for each other's economic dev...