摘 要中国加入世贸组织以来，农产品出口环境发生了巨大变化。国内农业出口机会的增加使得对粮食的出口产生了前所未有的影响 [1]。铁岭进兴农产品有限公司是位于辽宁省的一个专攻农产品出口的公司。同时，现在的国际贸易也给农产品的出口带来了很多难题，像进口国的贸易壁垒措施和和产品的品牌化道路都对农产品的出口产生着很大的影响。因此，铁岭进兴如何以现有的农业生产方式，贸易方式和贸易政策可以在国际市场的生产和市场竞争中显示出比较优势和如何成功地通过一些国家的进口限制。成为目前公司急需解决的问题。对于生态农业的发展也是公司目前需要考虑的问题，在全球的农业生态化的大趋势下，公司要使得多种策略才能追上世界在生态化农业上的步伐，不仅如此，世界各国对于进口的农产品是否足够健康，也提出了更多的要求。对此，本文从铁岭进兴农产品有限公司的自身出发，对公司现有市场进行分析，结合铁岭市农产品出口行业现状，分析了公司存在的产品加工深度不足，品牌化意识不强，市场过于集中等多个问题，并针对问题提出了相应的发展策略。关键词：贸易壁垒 ；农产品；品牌化;产品加工AbstractSince China's accession to the WTO, the export trade environment of agricultural products has changed dramatically. The increase in domestic agricultural export opportunities has had an unprecedented impact on food exports. Tieling Jinxing Agricultural Products Co., Ltd. is located in Liaoning Province, which specializes in the export of agricultural products. At the same time, the current international trade also brings a lot of problems to the export of agricultural products, such as the trade barrier measures of importing countries and the brand road of products have a great impact on the export of agricultural products. Therefore, how can Tieling Jinxing use the existing agricultural production mode, trade mode and trade policy to show its comparative advantage in the production and market competition of the international market and how to successfully pass the import restrictions of some countries. It has ...
