广告策划方案及市场推广顾问服务方案

Ref No.Ref No.成都市五块石商业地产项目成都市五块石商业地产项目广告策划方案及市场推广顾问服务方案广告策划方案及市场推广顾问服务方案Promotion Planning and Marketing Consultancy ProposalPromotion Planning and Marketing Consultancy Proposal项目名称：成都五块石商业地产项目项目名称：成都五块石商业地产项目敬致敬致 ToTo：成都市正业房地产有限责任公司：成都市正业房地产有限责任公司赫杰斯市场推广顾问有限公司赫杰斯市场推广顾问有限公司Hertz Media Management Limited.23 Feb 2024目 录壹、本案项目特点-及市场定位 PROJECT FEATURES AND MARKET POSITIONING...............................................4一、基本资料 BACKGROUND........................................................................................................................4二、本案区位特点 FEATURES IN GEOGRAPHICAL LOCATION..............................................................5三、市场定位 MARKET POSITIONING.........................................................................................................6贰、市场推广策略 MARKETING STRATEGY...................................................................................................................7一、资金投入策略 STRATEGY FOR MARKETING BUDGET ....................................................................7二、媒体广告计划 MEDIA PLANNING..........................................................................................................7（一）广告计划/要点 ADVERTISING PLANS/ KEY APPROACHES..........................................................8（二）媒体选择 MEDIA CHOICES.................................................................................................................8（三）公关及广告实施流程 IMPLEMENTATION PROCESS FOR PR & ADVERTISING........................9（四）媒体广告发布建议 RECOMMENDED STRATEGY FOR ADVERTISING.....................................10三、平面设计策划要求 THEME OF GRAPHIC DESIGN.................................................................