我国中小型房地产企业进展战略讨论摘要改革开放以来，房地产企业因其关联度高、带动性强，对国民经济贡献大的特点，成为我国社会主义市场经济的基本支撑点，其中星罗棋布的中小房地产企业对于改善居住条件、增加就业、促进国民经济进展、减弱经济波动起到重要的作用。随着中国房地产业竞争的加剧，房地产开发“大盘时代”的来临以与国资木市场的逐步成熟，将导致房地产开发企业向规模化、制度化、差别化、品牌化、战略化方向进展。中小型房地产企业如何在激烈的竞争中生存，如何进展壮大是直接关系着我国房地产行业整体竞争能力提升的关键问题。所以讨论我国中小型房地产企业的进展战略具有现实意义。第一章：绪论：主要包括讨论背景，目的和意义以与讨论思路。第二章：我国中小型房地产企业进展外部环境分析。宏观环境分析；行业分析；竞争对手分析；机遇和挑战分析。第三章：我国中小型房地产企业进展部环境分析。部优劣势、机遇和挑战分析。第四章：我国中小型房地产企业进展战略选择与实施关键词：房地产制度化进展战略Subject ：China'ssmall and mediumenterprise development strategyofthe real estateAbstractSince reform and opening, the real estate business because of its association with high, driving strong, large contributions to the characteristics of the national economy has become China's socialist market economy, basic support and the spread of small and medium real estate companies in which to improve their living conditions,. As competition intensifies in China real estate, real estate development "tape Age" and the state-owned timber market gradually matures, will lead to large-scale real estate development enterprises, institutionalization, differentiation, branding and strategic direction . How small and medium real estate companies to survive in the fierce competition, how to grow and develop is directly related to the overall competitiveness of China's real estate industry to enhance the key issues. Therefore, small and medium real estate companies of China's development strategy has prac...
