基于SWOTAHP的连云港港口物流发展战略研究分析 物流管理专业VIP专享

基于 SWOT-AHP 的连云港港口物流发展战略研究摘 要作为新亚欧大陆经济走廊首要节点和上合组织成员国共用出海口，连云港港口凭借着陆海联运、双向开放的功能区位优势和众所周知的大陆桥过境运输地位，在“一带一路”交汇点建设中的价值得以彰显。本文先采用 SWOT 分析法对连云港港口的优劣势和机遇及威胁进行了分析，通过分析发现，连云港港口在发展过程中存在着腹地经济较为落后、与区域联系不紧密等消极因素，也具有地理条件优越、发展机遇较多等积极因素。然后本文采用层次分析法（AHP）改进传统 SWOT 法并进行定量分析，得出优势、劣势、机遇和威胁的权重及各项评价指标权重，然后计算各指标力度并构造战略四边形，最终确定连云港港口物流发展的战略，根据分析的结果并结合连云港港口的实际情况提出了积极拉动临港产业发展，满足客户的多样化需求等港口物流发展对策。【关键词】连云港港口；SWOT 分析法；SWOT-AHPResearch on Port Logistics Development Strategy of Lianyungang Port Based on SWOT-AHPAbstractAs the premier node of the new Eurasian Continental Economic Corridor and the SCO member countries, Lianyungang Port, with the land and sea transport, the two-way open functional geographical advantages and the well-known transit bridge transit status, in the "one way" intersection construction The value to be demonstrated.This paper analyzes the strengths and weaknesses and opportunities and threats of Lianyungang Port by SWOT analysis. Through analysis, it is found that Lianyungang Port has the hinterland economy is lagging behind in the development process, and the negative factors such as the regional contact are not close, and the geographical conditions are superior , More opportunities for development and other positive factors. Then, this paper uses AHP to improve the traditional SWOT method and carry out quantitative analysis, draw the advantages, disadvantages, opportunities and threats of the weight and the weight of the evaluation index, and then calculat...