一、背景.....................................................................................................................1二、新媒体的产生与含义..................................................................................2三、新媒体分类......................................................................................................2四、国内新媒体进展现状..................................................................................3五、进展环境分析.................................................................................................4（一）政策环境..............................................................................................4（二）市场环境..............................................................................................6（三）对比优势..............................................................................................8六、重点子行业进展概况..................................................................................9（一）网络新媒体..........................................................................................9（二）移动新媒体.......................................................................................14（三）户外新媒体.......................................................................................19（四）其他新媒体.......................................................................................22七、主要代表企业分析....................................................................................24八、行业投资价值与投资风险分析............................................................26（一）行业进展趋势分析........................................................................26（二）行业投资价值分析........................................................................27（三）行业投资风险分析........................................................................29一、背景伴随人类步伐的前进，我们发现，人类在生产和交往过程中不断制造使用新的传播媒介来进行...
