目 录谢 辞..............................................................I版权和参考资料的引用声明............................................II中文摘要...........................................................IIIABSTRACT............................................................IV图目录...............................................................V表目录..............................................................VI第一章 绪 论......................................................11.1 问题背景........................................................11.2 讨论的目的和意义................................................11.3 待答问题........................................................21.4 有关名词的解释..................................................21.5 主要讨论范围和限制..............................................4第二章 文献评论......................................................52.1 主要参阅文献....................................................52.2 市场营销学理论综述..............................................52.3 市场营销策略....................................................92.4 精准营销.......................................................12第三章 讨论方法与设计...............................................133.1 讨论对象.......................................................133.2 资料收集方法与过程.............................................133.3 论文讨论方法设计...............................................133.4 讨论工具及统计方法.............................................143.5 讨论的实施程序.................................................14第四章 讨论结果与分析...............................................154.1 某杂志概况.....................................................154.2 某杂志发行现状.................................................174.3 某杂志发行面临的问题...........................................184.4 某杂志发行 SWOT 分析............................................214.5 某杂志针对发行问题的改...
