易初莲花大型连锁超市的竞争优势挖掘目 录摘 要................................................1ABTSTRACT............................................21.概述...............................................31.1 引言..............................................................................................................................................31.2 讨论理论和方法..........................................................................................................................41.3 论文结构......................................................................................................................................42.零售业态进展规律与中国零售业的进展.................52.1 本章目的......................................................................................................................................52.2 零售业与零售业态......................................................................................................................52.2.1 定义...................................................................................................................................52.2.2 零售业态的演变...............................................................................................................92.2.3 零售业进展相关理论.....................................................................................................112.3 西方零售业的进展现状及趋势................................................................................................132.3.1 世界零售业的进展现状.................................................................................................132.3.2 西方零售业的进展趋势.................................................................................................142.4 零售业在中国的进展................................................................................................................162.4.1 中国零售业的历史回顾................................................................
