目 录摘 要........................................................................................................................IAbstract.....................................................................................................................II引 言.......................................................................................................................11 柳州市桂林银行个人理财产品现状....................................................................31.1 个人理财产品的种类...................................................................................31.2 个人理财产品的营销模式...........................................................................41.3 个人理财产品的管理模式...........................................................................52 柳州市桂林银行个人理财产品遇到的问题........................................................62.1 个人理财产品网上银行渠道营销不足.......................................................62.2 个人理财产品客户风险评估工作不到位...................................................82.3 个人理财产品的审核授权程序过多...........................................................93 柳州市桂林银行个人理财产品问题的解决策略..............................................113.1 加强网上银行理财产品营销力度.............................................................113.2 完善风险评估工作流程.............................................................................123.3 精简理财产品的审核授权事项.................................................................14结 论.....................................................................................................................16参考文献.................................................................................................................17致 谢.....................................................................................................................19摘 要柳州市桂林银行全面建立起新型化的个人理财产品的发展模...
