1摘 要文化是企业经营发展的一种重要的手段，也是企业发展的一种基本理念。在现代经济发展越来越快的今天，所有的企业都会面临巨大的机遇和挑战。那么如何在这样激烈的竞争中获得有利的竞争位置，那就看谁能在企业文化建设中做的更好，更科学。纵观我国成功的企业，像阿里巴巴，腾讯，海尔，华润等企业都有着自己的成功的企业文化。而非常优秀的企业文化能够让一个企业拥有很强的凝聚力，能让员工有很强烈的归属感和忠诚度。能够把企业与员工紧密的相连在一起拥有共同的目标，并为之奋斗。这样的企业文化可以为企业的发展带来巨大的推动力,使企业能够在竞争中获得更好的经济效益。但是中小企业很多就是在企业文化建设的缺失，他们不同于大型的企业，在资源、人员各个方面都会低于大型企业。因此，中小企业要从企业战略上制定与实施，使企业从上级到下级不断的提升自己的文化竞争力，从而提高企业的文化建设。关键词：中小企业；文化建设；作用；问题与原因；对策与建议ABSTRACTNterprise culture is an important means of business development, but also a basic concept of enterprise development. Today, with the rapid development of modern economy, all the enterprises will be faced with great opportunities and challenges. So how to get a favorable competitive position in such a fierce competition, it is to see who can do better in the construction of enterprise culture, more scientific. Throughout China's successful companies, such as Alibaba, Tencent, Haier, Huarun and other enterprises have their own successful corporate culture. And very good corporate culture can make a business has a strong cohesion, so that employees have a strong sense of belonging and loyalty. To be able to put the enterprise and staff closely linked together, have a common goal, and strive for it. Such corporate culture can bring great impetus to the development of enterprises, Enable enterprises to obtain better economic benefits in the competition. However, many small and medium-sized enterprises in the cons...
