目 录摘 要....................................................................................................................IAbstract.....................................................................................................................II引 言...................................................................................................................11 营销管理的理论及现状分析................................................................................31.1 营销管理理论...............................................................................................31.2 现状分析.......................................................................................................42 大连聚鑫稳泰贸易有限公司的内外环境分析....................................................52.1 外部环境分析...............................................................................................52.2 内部环境分析...............................................................................................73 大连聚鑫稳泰贸易有限公司营销策略现状........................................................93.1 产品策略现状...............................................................................................93.2 价格策略现状...............................................................................................93.3 渠道策略现状.............................................................................................103.4 促销策略现状.............................................................................................104 大连聚鑫稳泰贸易有限公司营销策略存在问题..............................................114.1 产品同质化严重，缺乏创新.....................................................................114.2 定价体系不够清晰.....................................................................................114.3 营销渠道过窄.............................................................................................124.4...
