电视媒体对基层消费的影响 摘要:电视传媒作为我国当前最大的传媒,尤其是在农村是绝对的媒体霸主地位,对我国农村产生了广泛的影响。电视传媒通过传统的广告向农村受众宣传消费产品,还通过电视剧和电影以消费文化消费理念和消费习惯向农村消费者传递消费信号。在广告宣传中大量的广告让农村消费者烦不胜烦但还是会给农村消费者有一定的消费指南,对农村消费起了很大的作用。电视剧和电影通过一系列有意识和无意识的宣传形式,改变农村消费者消费心态,为农村消费者直接消费提供了无形帮助。为了响应政府的号召,电视传媒会通过宣传促进农村消费和谐,符合政府政策导向。这些的影响最终使农村消费观念和行为发生改变。 关键词:电视广告;影视文化;农村消费;消费心理 TheTelevisionMediatheInfluenceWhichExpendstoOurCountryCountryside Abstract:Thetelevisionmediatakesourcountrycurrentbiggestmedia,particularlyinthecountrysideistheabsolutemediahegemonicposition,hashadthewidespreadinfluencetoourcountrycountryside.Thetelevisionmediaispropagandizedthroughthetraditionaladvertisementtothecountrysidetheaudiencestheconsumptionproduct,butalsoexpendstheculturalexpenseideaandtheconsumptionhabitthroughthesoapoperaandthemovietransmitstheexpensesignaltothecountrysideconsumer.Themassiveadvertisementsletthecountrysideconsumerbothersomeintheadvertisementspropagandaextremelybothersome,butwillgivethecountrysideconsumertohavecertainexpenseguide,expendedtheverymajorfunctiontothecountryside.Soapoperaandmoviethroughaseriesofconsciouslywithunconsciousnesspropagandaform,changesthecountrysideconsumertoexpendthepointofview,hasprovidedtheinvisiblehelpforthecountrysideconsumerdirectconsumption.Inordertorespondgovernment’’’’ssummons,thetelevisionmediawillpromotethecountrysideexpenseharmonythroughthepropaganda,willconformtothegovernmentpolicyguidance.Theseinfluencescausethecountrysideexpenseideaandthebehaviorfinallyhavethechange. Keywords:Televisionadvertisement;Movieandtelevisionculture;Countrysideexpense;Expensepsychology 电视传媒,作为公认的 20 世纪最伟大的发明之一,对人类和社会的诸多方面产生了重大而深远的影响,特别是 20 世纪末电视...