目录第一部 冰箱历史..............................................................3一、序言..................................................................3二、今日科龙..............................................................3三、冰箱行业“第一”成果..................................................3第二部 基础知识篇........................................................4第一章 冰箱行业基本知识..................................................4一、行业特点..........................................................4二、行业概况..........................................................5三、市场容量..........................................................6四、消费者需求趋势....................................................6五、现状及变化趋势....................................................7六、竞争格局演变......................................................7七、营销要素变化趋势..................................................8八、主要竞争对手简介.................................................11第二章 行业渠道知识.....................................................18一、总论.............................................................18二、冰箱渠道的现状及特点.............................................19三、渠道协助与支持...................................................21四、冰箱渠道存在的突出问题及操作中的管理.............................23五、冰箱渠道掌控.....................................................30第三章 冰箱（冷柜）基本知识.............................................34一、定 义...........................................................34二、分 类...........................................................34五、组 成............................................................37六、制冷原理.........................................................37七、基本概念及技术要求...............................................38八、关于耗电量的政府标准.............................................38九、我公司冰箱、冷柜产品优势..............
