Strategies of Business Writing for Effective Communication

Strategies of Business Writing for Effective Communication Acknowledgement I thank all those who have helped to make this a better paper than it would otherwise have been. Among them, I am especially grateful to Professor Zhang Chunhong, my supervisor, for his indispensable help in polishing this paper at every stage and for his kindness extended to me by furnishing reference materials My sincere gratitude also goes to my dear parents, Zhou Aiying and Fan Ande. Their unselfish love and support encourage me to go on with my study. Last but not least, I thank all the professors on the thesis defense panel for their great efforts in reviewing and appraising my paper. Abstract Business communication, in short, is the process of transferring commerce-related information from someone who has it to someone who needs it, through the use of special forms and techniques designed to enhance the receiver’s comprehension of and response to that information.Business writing, a useful means of business communication, is extremely important in the daily transactions of exchanging information, ideas and plans; ordering needed supplies; and making decisions, rules, proposals, contracts, agreements, etc. Strategies applied in business writing are of great significance to effective communication. Therefore, this thesis starts from the importance of effective communication. The first chapter explains the definition of communication and effective communication, the components, the qualities and principles, the significance ， and the main obstacles of effective communication. Chapter Two is concerned with message strategy in business writing. The study of the Audience Memory Curve reveals the influence of the communication process...